The National Gallery in London creates a comprehensive online and physical presence for guests. One that not only focuses on exhibition presentation but also on interactive activities that make it easy for viewers to engage on a deeper level. The exhibition we will be discussing today is “The Credit Suisse Exhibition - Raphael.” The National Gallery in London was loaned works from the Louvre, National Gallery of Art, Washington, the Prado Museum, Uffizi Museum, and the Vatican Museum. As a result, they are presenting an in-depth exploration of the life and legacy of Raphael.
Exhibition Raphael is presented through the following elements:
Background: An artist biography and a brief synopsis of how Raphael shaped past and present art today.
Trailer: An embedded YouTube video that takes viewers through a trailer of the exhibition, providing a sneak peek that further piques interest.
Exhibition Highlight: Photographs of the most popular works, and a brief description that dives deeper into the history, origins, and content material.
Related Events: Links to lectures and live streams about Raphael that may be relevant to lovers of the artist.
More Information: The opportunity for avid learners to engage with Raphael’s life and work through more video and text resources.
Reputable Testimonials: Feedback from The Observer, The Times, The Guardian, and Telegraph about the exhibition.
Membership: Exclusive information that members of the Gallery can discover.
The intended audience is lovers of classic art, art history, and the Renaissance era. It’s marketed toward individuals that enjoy sophisticated artistry that doubles as artifacts from the past. The exhibition is presented as a once-in-a-lifetime experience. The Gallery makes a point of mentioning that it’s an unprecedented opportunity, and one of the first-ever exhibitions to showcase Raphael’s entire career.
The messages used to engage with the audience are very emotive. Words like a revelation, prolific, and immortal legacy are just a few examples. The exhibition nicely balances advertising the exhibition, while educating novices and pros alike about Raphael. The website is a one-stop-shop for prospective guests to learn everything they need to know. As a result, unfamiliar viewers get an opportunity to dip their toes in the water and see if they’d enjoy attending the exhibition.
They emphasize the fact that works are being transported from other galleries across the globe, reassuring the audience that nearly everything will be a part of this exhibition. From Raphael’s paintings to designs to poetry to sculptures to tapestries and architectural mock-ups.
The exhibition thoroughly covers information about the artist and his works. However, I think they could emphasize the size, the number of pieces, and the full-bodied experience of the exhibition. Many classic art pieces are commonly seen by people in books, movies, online, and even on clothing today.
The exhibition could mock up the experience for viewers so they get a taste of the 3-D real-life walks. This allows viewers to visualize what it would be like to be surrounded by so many prolific artworks. Further convincing them to take advantage of the opportunity while they have it. Instead of just engaging with the art, they will connect with the story of the exhibition.
Link to Exhibition: